Backdrop:
The Baywatch Babe and Girlband/Boyband Revolution
Cast of the Popular 90s show Baywatch about a group of attractive lifeguards who patrol a crowded recreational beach.
Group Photo of the Group Spice Girls. Similar Girl and Boy Bands Dominated the Music Industry at the Time
If you haven’t noticed yet, every decade of fashion tried to do the opposite of the previous decade. The excess fashion of the 80s inspired the “anti-fashion” movement of the 90s. This minimalist fashion was even shown by the sitting president of the majority of the decade, Bill Clinton, who was known as the every-guy who wore oversized sweatshirts and jeans. Dressing down became the go to style as people rejected 80s overstated fashion in favor of simple, understated clothing in neutral colors. 90s style was heavily influenced by hollywood and the music industry. Shows like Baywatch took over the 90s. The blonde, large busted, and tanned Pamela Anderson was a sex icon of the decade that every teenage boy had on a poster in his bedroom. Similarly, music dominated this decade with new genres such as hip-hop, rap, and girl/boyband pop. People looked to the fashion of these groups to inspire their own wardrobe choices. With all of these influences, we saw the development of many trends: 90s Grunge, Hip-Hop Fashion, Heroin Chic, and Preppy School Girl.
Designer/Celebrity Influences:
MTV and Kate Moss’ ‘Heroin Chic’
Any Typical 90s Kid Was Tuned into MTV to See the Newest Music and Fashion
Kate Moss in a 1990s Calvin Klein Ad
Instead of looking to designers, the youth of the generation looked to the fashion worn by music artists to inspire their looks. MTV became the hub for the newest and hottest artists of the time. Kids in the early 90s would rush home to watch the most current alternative artists, like Nirvania, and kids in the later 90s would run even faster to see the new power pop acts, such as Green Day. Throughout the decade, hip-hop fashions worn by stars on MTV could be seen everywhere.
On the other side of the spectrum, the fashion industry still had some sway on fashion trends of the masses. The most notable and popularized fashion trend was that of the Herion chic. This look was characterized by a super skinny, pale skinned, and androgynous female who looked emaciated. It was a look that served as a counter to the “healthy” and vibrant look of models such as Cindy Crawford and Pamela Anderson. Leading this look was Kate Moss modeling for Calvin Klein. This look lost some popularity in the 90s due to criticism that it encouraged eating disorders and negative body image, but had a resurgence in the early 2000s.
Defining Silhouettes:
90s Grunge, Hip Hop Fashion, and Preppy Fashion
The most influential, and most enduring, trend of the 90s was easily 90s Grunge. Grunge fashion consisted of dingy floral prints, flannel, plaid, ripped dirty jeans, work boots, and any other loose-fitting clothing. It was all about digging up your dads old work pants, ripping them up some more, giving them a wash in some mud, and then wearing them out to a concert. The people who wore this look hated the well put together and over the top looks of the 80s and choice a dirty androgynous look instead.
Hip Hop fashion in the 90s had a similar feel to grunge but mixed the I-don’t-care attitude of grunge with the flair for accessorizing of the 80s. Hip Hop fashion in the earlier decade more aligned with grunge as rappers like Dr.Dre and Snoop Dog wore plaid shirts paired with baggy jeans but added a gangster twist with gold chains and bandanas. Later in the decade, artists like Will Smith and Flavor Flav popularized a more colorful take on the look. At this point, colorful track jackets, oversized jewelry, and baseball caps became the must have for any urban hip hop look, but the trend of baggy clothes stayed consistent. Women wore this look by pairing billowy jeans with a tight fitting crop top and some oversized gold chains.
In contrast to the two previous trends, Preppy fashion went for a more put together look. This look focused on the popular minimalist look with natural colors but choose a more fitted look. Fitted khaki pants, a fitted private school blazer, and a white polo were the only acceptable choices for followers of this trend(maybe you could throw a short plaid mini skirt in every so often). If you still can’t picture it, go back and watch Clueless(there is never a reason to not re-watch it) and you will see this look in full force.
Unique Features:
Slip dresses and 70s Resurgence
Although a less prominent trend in mainstream fashion, the 90s minimalist fashion was very popular on the red carpet. Actress Winona Ryder was the icon for this look as we donned many a slip dresses in the 90s. This minimalist look was all about a simple feminine look with an unadorned fitted dress and very minimal accessories. All that was necessary was delicate strappy heels and small stud earrings.
Around the mid-90s, fashion started to go the vintage route and restyle 70s fashion. The disco trends of the late 70s, such as bell-bottom pants, metallic clothing, and crop tops, were revived for 90s and given a sexual touch. Bell-bottom pants were made in tighter fitting leather, metallic skirts were made into mini skirts, and crop tops were made sheer to show more skin. The popular bright colors traditionally used in these clothing pieces were substituted for plums, chocolate browns, and navy. This 90s take on 70s trends used subdued tones popular in the 90s while still stayed true to the silhouettes of the 70s disco period.
Must Have Accessories:
Fanny Packs, Facial/Body Piercings, and Slap Bracelets
The 90s was in general very simple in terms of accessories as they rejected the neon costume jewelry of the previous decade. Accessories in the 90s tended to be smaller and more functional. Specifically, the Fanny Pack that every Millenial remembers their moms wearing in the 90s was a hit! Fanny Packs were used for every occasion: class trips, family vacations, and classy evenings out(okay maybe not that far). They were a storage staple of the 90s that was easier than carrying a backpack and was hands free! Although Fanny Packs are now remembered in infamy, with other 90s fashion trends coming back in 2016 maybe this function fashion will too.
In previous decades, it was rare to see a piercing beyond the simple ear piercing(and many women didn’t even have that as they choose clip on earrings instead). During this decade, piercings of all varieties were popular: belly button, lip, eyebrow, nipple, and every other area. These piercings were commonly seen on members of girl bands and musicians of the time, which surely added to their popularity.
The Slap Bracelet serves as an example of how very unique and arguably strange fashion trends took hold of the youth of this decade in the blink of an eye. The original slap bracelet was invented by a Wisconsin school teacher in the 80s but was later marketed to 90s kids as a fun toy that doubled as a fashionable accessory. They generally were made with fun colors and patterns. These straight pieces of metal would, as the namesake would predict, be slapped onto the wrist to make a bracelet. This along with other trends such as jelly shoes and butterfly slips became overnight sensations and were deemed uncool almost as quickly. Maybe trends like this were a precursor to the fast fashion of today? Anyone want to read a blog post of the history/development of fast fashion? Let me know in the comments!
Honorable Mentions:
Sexy Schoolgirl(clueless) and Overalls/Overall Dresses
The Sexy School Girl look was similar to the Preppy fashion trend of the decade but had an extra sexy element to it. The khaki pants of the Preppy trend were traded for super mini plaid skirts and the neutral makeup was traded for striking lip colors. To know exactly what I am talking about, all you have to do is think about the women in the movie Clueless who donned many undersized sweaters, thigh high tights, and short slip dresses.
One of the few pieces of clothing that was interpreted by every trend overalls/overall dresses. Most commonly made in denim fabric, these pieces could be cut loose to fit the grunge trend, have patches and gold chains attached for the hip-hop trend, and made more fitted for the preppy trend. In general, this piece could be paired with any underclothing or accessories to give it a distinct look, which explains its popularity with all the different sub-groups of the decade.
What’s your favorite decade of fashion? Which trend of this decade do you like the most:Grunge, Hip Hop, or Preppy? Let me know your thoughts!
Look forward to future blog posts that will dive deeper into each decade of fashion and do spotlight posts of specific vintage trends I post something new every Tuesday! Let me know if you have any questions or if there is any topic you want to hear more about!
Preview: In honor of the summer FINALLY arriving, next week I will exploring the history of swimwear: The Bikini, The One Piece, and All Things In-Between